Including mail in the marketing mix can increase ROI by 12%
Mail delivers results.
When mail was included in the marketing mix, the total communications ROI increased by 12%
87%_ of people were influenced to buy online as a direct result of receiving mail.
Mail drives customers online
And mobile is making it easier than ever for people to do this
Advertising mail is kept in a household for 17 days on average.
Mail is kept and referred to often
Mail is kept in a household on average for 17 days for advertising mail, 38 days for leaflet drops and 45 days for bills and statements. This means a single piece of mail can have a big impact and presents multiple opportunities to be seen, often over days or weeks.
Source: Royal Mail MarketReach and TNS
