Accurate consumer and/or business data lists are fundamental to the success of your business – let alone your direct mail campaigns. So, if you sourcing new data or working from your an existing customer database there are a number of things you should consider as well as the new GDPR regulations. We’ve put together our tops tips on data management to help get you started.
So, if you are considering sourcing new data then we can help. Our data is collected exclusively on our Partner’s network of websites in Ireland and the UK. The data is 0-12 months and is highly selectable which links a postal record with an email address. The data is fully compliant with GDPR and consistently performs well due to our partners regulated data usage policy.
Data can be targeted using a wide range of selections as below and in addition is selectable by Experian’s Mosaic Group . Other selections available are Charity Donors, Mail order Buyers, Telecom’s switchers, Utilities by provider and usage, Broadband and Insurance Renewals.