Direct Mail

PostSmart Direct Mail Services

Your customers are out there and we can help you find them!

 

Did you know that we are subjected to over 10,000 adverts every week in the UK and Republic of Ireland? To put that into perspective that’s 2,500 a day! It’s little wonder only 60 to 70 get past our attention wall.  But, how many of those can you remember from yesterday?

There are a proliferation of digital touch points, on top of the traditional media. Its harder than ever for you to cut through the noise and get your message across to your target audience and truly engage and inspire them into action.

However, everyone has a letterbox and its far less cluttered now than it was 5 years ago!  So, grasp the opportunity and use power of direct mail to cut through the digital noise and go direct to the letter box.

By the way, did you know that on average mail is kept in the household for up to 17 days? Its no wonder more and more businesses are turning to direct mail.

So, what you waiting for?

 

We’ve tried Direct Mail but it didn’t work

 

Most SME’s don’t have the time, resource or expertise to create, manage and deliver successful marketing strategies featuring direct mail (in-house).

Those that do often don’t get the desired results they were hoping for so they never use it again, which is a huge shame. However, there are lots of reasons why this happens. For example, if your service or product isn’t relevant to the target audience your communicating to then they will not buy from you. It sounds logical, only you’d be surprise by how many campaigns fail because of the quality of data.

Furthermore, key messages in direct mail campaign’s are either missing, unclear or confusing so the audience are turned off straight away.  A clear ‘call to action’ has such an impact, because the audience don’t know what to do next.

You only have a few seconds to capture their attention and convey your message clearly to drive them to action.  Unfortunately, the list is endless and those organisation do not use direct mail again because “it didn’t work for them”.

Did you know that 75% of small businesses who use direct mail say that it offers a good return on investment? 

 

We are direct mail experts and we can help!

 

Not only are we direct mail experts, but mail is our passion from start to finish, which is why we proudly offer full-service direct mail solutions.

We drive success from concept, right the way through to delivery – and everything in between e.g. data, design, copy, print, production and delivery.

We’re experts in mailing solutions and we are here to take away the time and hassle to help produce eye-catching direct mail communications that not only tell your brand story, but capture the hearts and minds of your target audience and drive them to action.

With operations now in the Republic of Ireland and throughout the United Kingdom we are local to you and more importantly local to your customers.

Are you Ready to take your Direct Mail campaign to the next level?

 

Contact our team and we will help build, manage and deliver best in class campaigns for your business that help it grow and flourish, without breaking the bank.

PostSmart is your team of dedicated direct mail experts. Whatever the size and whatever the complexity.

Contact one of our direct mail experts today for your FREE and non-obligatory quotation.

 

Download our FREE guide to producing successful direct mail campaigns (in-house)

 

If you want to launch your own direct mail campaign in-house then we’re pulled together a useful guide to help you produce successful direct mail campaigns yourself.

Download our FREE guide to producing successful direct mail campaigns and get started.

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The value of Direct Mail

 

According to a recent UK study by Royal Mail on ‘how to build a case study for Direct Mail’ it states that when sending magazines or catalogues, they are often kept for future reference; in fact, 18% of direct mail is kept to look at again.

And not only that direct mail deliveries a High response rate.  More than 92% of direct mail is opened and 48% of UK adults took action after receiving direct mail last year:

  • 14.2m bought something
  • 10.5m used a voucher or coupon
  • 2.8m tried a new product or service
  • 3m made an enquiry by phone

More powerful than digital

 

As customers face email fatigue and the novelty wears off banner advertising, direct mail is again outperforming digital.

In a recent Royal Mail MarketReach study that measured mails effectiveness with neuroscience, where people said they are likely to give mail (65%) rather than email (35%) sent from companies their full attention.

In that same study, 72% of people said they often read and review some of their mail at a time when they can give it their full attention, even if they have already opened it.

 

Some additional facts for you taken from a recent UK direct marketing association:

  • 94 billion spam emails are sent across the globe every day—most never read.
  • 92% of recipients will be driven to act online.
  • 87% are encouraged to make online purchases.
  • 86% feel a greater connection with your business.
  • 79% of consumers act on direct mail immediately—only 45% react to email in the same way.
  • 70% welcome mail that rewards their loyalty.

Personalization and relevance are key.  Costs can be high but scale and return on investment clearly remain very strong when your direct mail campaign is delivered to a well-targeted audience.

 

Source: Royal Mail – Building a business case for Direct Mail