What are the best performing marketing channels for SME’s?


As an SME ourselves, we fully appreciate how hard your business works. You stretch every budget and every minute to get the most out of what you do.

When it comes to planning your marketing strategy it is very difficult to decide which platform to use because there are so many of them. So, how do you know if you’re choosing the right one to attract your target customer?

Campaignmonitor.com surveyed over 1,000 SME owners and decision-makers to find out how they were doing it. During this survey, they had respondents from over 30 industries. These included niches like agriculture, religious groups, architecture professional services, and the legal field.

So, what marketing channels are being used by SME’s and what channels do they use the most?


Facebook is used by nearly 69.6% of respondents, and email marketing is used similarly by 64.1% of small businesses. Perhaps a little surprisingly, more small businesses use direct mail (52.4%) than Instagram (48.3%) or Twitter (47.0%).

What platform provided the biggest return for these SME’s over the past year?


Direct Mail (7845) and Email (7845) marketing scored highest as the biggest return of all the tactics implemented by these small businesses.


Having a direct connection with your target customer (on a personal level) is key to the success of your business. Not only will it increase your chances of winning new customer’s but it will also help you retain existing customers.

So, when you’re considering where to invest your precious budget, consider channels that will yield the best return on investment. Like direct mail.

Be mindful however, that like you, your customers will have a preference on how they want to be communicated to. Therefore, using an integrated approach will work much more successfully for you r business.

The good news is that we can help. We ensure you reach your target customer on a unique and personal level. We can help you grab their attention, capture their imagination and drive them to action.

So, contact us today on [email protected] and we’ll help you grow your business.

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